Reflag Pricing, Decoded - What the Former Bucket Costs in 2026

Reflag has some of the simplest pricing in the category - two published tiers and a custom one. But the price isn’t really the decision here. The decision is whether you’re the exact team Reflag is built for, because it’s a deliberately narrow tool, and paying anything for it only makes sense if your problem matches its one job.

Here’s the decode: the meter, a worked estimate, and when LaunchDarkly or Statsig is the better spend instead.

First, the name

Quick note so you’re pricing the right thing. Reflag is the tool that used to be called Bucket. It rebranded on 4 September 2025, and bucket.co now 301-redirects to reflag.com. Bucket started in 2021 as a feature-metrics and feedback product, pivoted into feature management in June 2024, then became Reflag. Same company, current name. If you find older “Bucket pricing” references, this is what replaced them.

What Reflag bills on

The quota unit is MTU - Monthly Tracked Users. Not seats - seats are unlimited on every tier. Not flags. You pay on how many end users across your customer accounts get tracked in a month.

Plan	Price	MTUs	Notes
Starter	$0	1,000	3 environments, unlimited seats, no credit card
Pro	$100/mo annual ($125 monthly)	10,000	Unlimited environments and seats, user permissions
Enterprise	Custom	Custom	Migration support, SAML

That’s the whole ladder - clean, published, no sales wall to see the numbers. Full detail is on the Reflag review.

How to estimate your bill

The math is short because there’s one meter:

1. Count your Monthly Tracked Users. In B2B SaaS that’s the end users across all your customer accounts who are active in a month.
2. Under 1,000? You’re free on Starter.
3. Up to 10,000? Pro is $100/mo on annual billing (or $125 monthly), with unlimited environments and seats.
4. Past 10,000? Add extra MTUs at around $120 to $150/mo per additional 25,000. So roughly 35,000 MTUs lands near $220 to $250/mo. Large or custom volumes move you to Enterprise.
5. Need SAML or migration support? That’s Enterprise, custom-priced.

It scales by tracked users, not by team size, which fits a small product team that wants many stakeholders in the tool without a seat tax.

The real gotcha isn’t the price - it’s the scope

Here’s what to weigh honestly, because it matters more than any number. Reflag does one thing on purpose: feature flags and native entitlements for B2B SaaS on TypeScript. Its standout is per-account entitlements - you gate a feature at the company or subscription level and map it to a plan tier, so every account on that tier gets it automatically. That maps directly onto how SaaS packaging works, and general flag tools make you build it yourself.

But the narrow scope is a hard limit for everyone else. There’s no A/B experimentation at all. There’s no self-hosting and no open-source option. And the full multi-language SDK breadth isn’t even published - it’s TypeScript and JavaScript centric, so if your backend is Go or Python or your app is native mobile, the coverage may not be there.

Then there’s company risk. Reflag is small - around $3.7M raised - and it only rebranded from Bucket in September 2025. It has real customers, including GitBook, Pleo and Code Climate, which is a good signal for its size. But a multi-year roadmap bet on it carries more risk than an established vendor. Price Reflag as a focused bet, not a general-purpose platform - the $100/mo is only good value if the entitlements job is genuinely your job.

When a different tool is the better spend

If Reflag’s niche isn’t a clean fit, two tools cover the jobs it doesn’t:

• LaunchDarkly - if you need breadth, depth and a proven vendor. Where Reflag is narrow and tiny, LaunchDarkly is the deepest flag platform with around 38 SDKs and guarded releases. The trade is cost and model - it bills on client-side MAU on your highest-volume context kind, and doesn’t publish contract prices (Vendr’s buyer data puts the median near $72,000 a year). You’re paying far more for far more, and for longevity. Estimate it with our LaunchDarkly pricing calculator, or scan the field in LaunchDarkly alternatives.
• Statsig - if experimentation is the thing Reflag can’t do. Reflag has no A/B testing; Statsig leads with it, built by ex-Facebook engineers. And its billing is friendly for flags - flag and config checks are unlimited and free on every tier, with the meter on analytics events instead. The free Developer tier is generous and Pro is a flat $150/mo. The Statsig pricing decode has the model. The one asterisk is ownership: OpenAI acquired Statsig in September 2025.

The bottom line on Reflag pricing: it’s simple, transparent and fairly priced for what it is. The number to scrutinize isn’t the $100 - it’s whether you’re a B2B SaaS team on TypeScript that needs per-account entitlements. If you are, Reflag is a clean, cheap fit. If you’re not, the missing experimentation, thin SDK breadth and early-stage size make a broader or more specialized tool the better place to spend.

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Pricing verified against reflag.com on 26 July 2026. Feature-flag pricing changes often - we re-verify regularly. Reflag was known as Bucket until its September 2025 rebrand. LaunchDarkly contract figures are from Vendr’s third-party buyer data and attributed as such.